Here

I worked as a Jeanswear Product Manager in Santista/Tavex for 4 years; “HERE” was one of our fabric collections. We were trying to show the denim market how important it is to experience things and explore life through all our senses. The slogan was: “You have to be here to see, touch, feel, smell and hear”. We collaborated with artists and brands to develop every sense, the scent, the sound, the colour, the hand, and the entire experience of denim. For this collection I was in charge of developing the fabrics, the concept, the communication, the garments, the washing, the labels, the launch event, the trend report, the conference and the clients’ experience. We worked several months to investigate trends, working with the I+D team and developed a collection of fabrics to offer to all the Argentinian Brands.